Human-Centred Design

“Lead with the user and all else will follow.”

What happens when we commit to understanding people’s needs? We improve our outcomes. Let me take you on a journey through the key philosophies, outcomes, and practical tools behind human-centered design. I’ll explain human-centred design’s foundation in anthropology, and it’s close connection to behavioural design. We’ll look at some examples at tools and frameworks that can bring a human-centred design approach to any of the following:

  • creating a new experience, service, product, or program

  • improving on existing services, products, or programs

  • developing an ongoing feedback cycle between you and your stakeholders

More Than Human-Centred Design

“How can we design for all planetary life?”

How can we extend human-centred design frameworks to engage with plants, animals, and whole ecosystems? What are some process adaptation from traditional design methods that help us to consider impacts on the natural environment, and how humans can live in better harmony with the living planet?

Listeners walk away with:

  • An understanding of the drawback to a strictly human-centred mindset

  • Process ideas for how to engage with plants, animals and ecosystems in our decision-making

  • A few facilitation tools to get started

Design-Thinking for Strategic Planning

“There’s no right answer on where we should innovate, just strategic choices.”

Design-thinking integrates knowledge from psychology and the scientific method to transform creative techniques and strategic planning outcomes . Explore the evolution of these methods since the early days of design-thinking in the 1950s, and learn how to start implementing some simple frameworks to change the outcomes of your work.

Listeners walk away with:

  • An abbreviated history of of design-thinking

  • A few key design-thinking and innovation frameworks

  • Practice tools and mindsets to start using them in your work


Watch.